Blog # 3 VICTORIA'S TOO SEXY

Blog#3
CEO Says Victoria's Secret Is Too Sexy

Victoria's Secret, the lingerie company that introduced the Very Sexy bra, the Fantasy Bra, and the Internet server-crashing fashion show, has become "too sexy" for its own good, its top executive said.
"We've so much gotten off our heritage ... too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine," said Sharen Turney, Victoria's Secret's chief executive, in a call with industry analysts.
Victoria's Secret was launched with the idea that Victoria was manor-born and lived in London, Turney said. "I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer," Turney
Turney said Victoria's Secret wants to increase its level of sophistication.
"We will also reinvent the sleepwear business and focus on product quality," she said. "Our assortment will return to an ultra feminine lingerie brand to meet her needs and expectation.” Sales at Victoria's Secret, like many clothing retailers, have been slipping.

I believe that Victoria’s Secret only portray a clothes line for women who are slim with big breast. This makes women and young girls with larger size bodies and even smaller bodies think they should look like these women in order to wear the clothes. This is when women may start to abuse themselves with eating disorders. Some women may think that this is how men want them to look like the model in the pictures.
Yes, when advertising they should keep in mind that not ever one is the same and never will be. I think that sexy clothes should fit all body types. So that no one is left out. This will help to make women have more self esteem for themselves.
I know that people like these clothes but if we stop buying the product then Victoria’s Secret may take a look at all body types. Maybe the CEO should talk to all women.

Cited:

http://abcnews.go.com/topic?VictoriaSecret
http://www.victoriassecret.com/category/?cgnbr=OSBAFZZZZZZ

Melinda Scott /March 22, 2008 Women’s Studies200