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I think it is more of an anti-feminist ad. To me it looks like they are promoting sex. Most ads do that. I think the main part of this ad is the female and the beach. Becuase people fantaise about being on the beach with a beautiful female and having her. This is exactly that. What is funny is that some poeple think that they can buy this clothes and it will help them get women becuase this is what the ad is about. If they had a guy walking on the beach by himself with Tommy Hilfiger on it would be the same as this ad but not sexually. I think this ad promotes sex and that the females are the one who is asking for it. With her being on top it allows the audiences to see that she is the one who is asking for it. If the male was on top it might be a different story but the ad then might be like a perfume ad for women so that they male was chasing the female. I think the more they promote diverse ads the more people think that it works for whatever they are advertising. I think a hughe problem with ads like this is that young girls and boys see this ad and think that it is right what they are doing in the ad. I think boys will get the idea that they can be like the guy in the ad and get all the girls when really all the ad is doing is telling the audiecne to purchase Tommy Hilfiger clothing. I do not think that "sex" ads will never stop becuase we all know how "sex" sells and they are right that it does.
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